Most people assume that the most dangerous American holiday to be on the road is New Year’s Eve.
Actually it’s the Fourth of July.
Surprised? We were, too.
Although New Year's Day holds the record for the highest number of deaths from all causes, July Fourth and the weekend surrounding it are top of the list for the most automotive fatalities.
According to the Insurance Institute for Highway Safety and the American Automobile Association, between 27% and 30% more traffic deaths occur then than on an average day or weekend.
In Iowa however, the rate of increase is a whopping 56%. Pedestrian fatalities also shoot up, on average 46% nationwide. Unsurprisingly, alcohol plays a significant role, a factor in more than 40% of the fatalities. Then there's the inherently dangerous nature of fireworks. The United States Consumer Product Safety Commission estimates that depending on the year, between 180 and 230 fireworks-related injuries require emergency room treatment around the Fourth. And don't forget the accidents, injuries and deaths that take place in or on the water, boating, swimming and skiing . July is the highest month for those as well.
Bottom line? Be careful out there the next few days! We're here to help if you need us.